How to Start a Cheese Cutting Board Ecommerce Store This Year

How to Start a Cheese Cutting Board Ecommerce Store This Year


You'll be the envy of all your dinner party guests when you serve up your cheese on this gorgeous bamboo cutting board. This stunning board features a subtle geometric pattern, simple yet stylish design, and is perfect for serving up your favorite cheeses.

Here’s what Google trends says:


// Why cheese cutting boards are great for online sales

  • This could make a great gift for Jenny, who loves to have dinner parties at her house and starts the night off with some wine and cheese!
  • Product tagline: Your dinner party. Your way.
  • The average Amazon seller sold 1637 units in the month of January.
  • There are 11 brands generating more than $100K a month. One of them was launched in 2020 on Amazon.
  • There is one seller who started in 2020 and is already generating $100K per month.
  • Try partnering with lifestyle influencers to promote your products.

// Competitor Research within the cheese cutting board niche

There are high demands and high competition for this product. Peak selling months: Non-seasonal.

  • There are 11 brands generating more than $100K a month. One of them was launched in 2020 on Amazon.
  • We found one brand, SMIRLY who seems to be the newest on the market. They are doing a solid $100K a month on Amazon and launched their store in 2020.
  • SMIRLY holds (# Reviews) reviews - with an average score of 4.7/5 stars.
  • However, there were some negative reviews. We recommend focusing on what customer complaints are to improve the product, as that will help you improve overall customer satisfaction
    • Poor Quality. Customers complained about the board breaking very early after buying. This can be an opportunity for you to focus on the quality of the product as what we have seen on the market, most products available are very low quality.
    • Came Cracked. A good cheese cutting board should be clean and smooth. For some customers, this was not the case. The product arrived with cracks, chipped edges and many mistakes.
    • image


Source: Jungle scout

// How to Execute and start an cheese cutting board e-commerce store

Suppliers: : For this section, we will compare using a top supplier in China and Mexico.

There is this supplier based out of Fuzhou, China found on Alibaba. They offer customized lower back posture corrector. They have a Minimum Order Quantity (MOQ) of 500 units for customized items. Most reviews claim they have a trade assurance and experience. This supplier has an 94.1% on-time delivery rate and is verified by Alibaba.

Another option is contacting the team of GetAyuda for them to source a factory for you in Mexico. The benefit of this specific product is the lower cost of shipping and logistics due to the proximity to the USA. Email us at for inquiries.

Ask your supplier about

  • Product Quality.
  • Packaging to properly protect product during shipping.

Bundling: There are endless opportunities for upsales with this product. dinner party essentials, bottle openers, cheese knives, etc… This is a great way for you to increase your AOV and differentiate your offering.

Advertising/Marketing Potential: The market potential behind this is quite large. Here are some of the best ideas we came up with -

  • Partner with lifestyle influencers: We found this youtuber, The Kinwoven Home with 893K subscribers on Youtube. She creates videos about hosting parties, organizing your home and much more!
  • Target the young adults community: Young adults are known for loving to invite their friends over for dinner or brunch. We see an opening in the market for this niche to promote your products. Many are aware of their for a modern cheese board to start off their dinners.

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// Blog ideas you can copy:

10 Ways to Host a Successful Dinner Party

Before you host your next dinner party, consider these 10 tips. It's the little things that make a big difference in your experience.

5 Tips For a Successful Dinner Party

Whether you’re inviting friends over for a casual dinner or hosting guests for a special occasion, you need to consider how to plan your menu and how to host the party itself. Here are 5 tips for hosting the perfect dinner party.

📖Use this guide by Buffer to define your audience and budget

// How much you can make selling cheese cutting boards

How to interpret these numbers: spend this much in advertising, make this much revenue. Factor in your advertising and cost of goods sold, and that’s your estimated monthly profit.

Copy of Breakdown

Recommended selling prcie
Total monthly advertising budget
$10,000 ($333/day)
Google Avg. CPM
Expected CTR
Expected Conversion Rate
Units Sold
Potential Monthly Revenue
Monthly Adv. Budget
Est. Cost of Good Sold
Est. Profit

Potential Monthly Revenue $57,050